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Overview Recap / Visual Design

Kueski - Brand and Growth Design

Visual Designer - Growth, Brand and Product Communications

Context

I collaborated with Product Design, Growth Marketing, and Leadership teams to design scalable creative solutions for growth campaigns, seasonal initiatives (Buen Fin, Hot Sale), merchant partnerships, and product communications. My work spanned product shots for campaigns and websites, performance-driven assets for email, push, and in-app placements, landing pages and campaign sites, and visual assets for paid and organic social. I also supported design decks for investor communications. Across all of it, my responsibility was keeping brand consistency through fast-paced, multi-channel initiatives.

Featuring Section

I introduced a new dynamic content layer on the Kueski Pay homepage to keep the experience fresh and campaign-driven. This space also enabled merchant advertising placements, supporting revenue opportunities and partner visibility.

Brand and Icons Design

Contributed to the brand illustration and icon system for Kueski Pay, used consistently across web, email, and app — 2022.